Culture
Perceptions of food (ex. safety)
Beliefs (ex. animal rights)
Values (ex. buying local food)
Attitudes
Social influences (ex. being around others)
Media
Advertising
Availability
Variety
Taste
Food preferences
Learning (ex. your early experiences with food)
Knowledge (what you know about food)
Convenience
Cost
The experience of preparation/consumption
Comfort
Age (ex. being a child, adult, elderly)
Novelty of food
Allergies
Health concerns
Appearance of food
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